When it comes to making
money online, no matter whether that’s through a blog, website or using article
directories, you’ve probably heard people talking about the best keyword
research strategies. But what
does this all mean?
Basically it all comes
down to the search engines.
How the Search Engines Use Keywords
Search engines, like
Google or Yahoo, are there as a service to help people find what they are
looking for online. When anyone visits a search engine they’ll usually type in
a word or a few words – otherwise known as ‘keywords’ or a ‘keyphrase’.
The search engine does
its job and matches these words with the sites on the internet, bringing a list
of what they hope are very targeted results – answering whatever the user was
searching for.
The secret to earning
money online is to get visitors to your site, and it’s agreed across the board
that the best FREE way of doing this is to appear in search engine results for
searches relevant to your site. But search engines will only know what your
site is about through the use of, you guessed it – keywords!
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The Importance of Keyword Research
Keyword research simply
means finding the best keywords for your site to target. Not only will these
keywords be related closely to the content of your search, but ideally they
will have a few thousand people searching for them each month. Luckily search
engines like Google have a few tools that you can use to see how many people
are searching for a given topic.
Where can these keywords
be used?
You can include them in
your website content,
They can be used in blog post titles, and website titles,
They can be used in article marketing campaign,
They can be used when you build backlinks back to your site,
They can even be used to understand the mindset of your customers
They can be used in blog post titles, and website titles,
They can be used in article marketing campaign,
They can be used when you build backlinks back to your site,
They can even be used to understand the mindset of your customers
The very best keyword
research won’t stop there,
though.
Unfortunately, with so many
competing websites in just about every topic online, you need to search for a
while to come up with those keywords you know you can have success with. This
means looking at the other sites using these keywords, and determining whether
you can beat them for that top search engine spot.
You might not think it’s
important to get high up in the search engine results, but recent research has
shown that over 50% of all searchers click the first link that comes up in
Google results! If you’re at number 2 or 3, you’ll still get a good chunk of
clicks. But if you’re at number 53, don’t expect too much.
Finding the Best Keywords
There is no definitive
guide as to what the best keyword research strategy really is. However, it unfortunately takes a degree of
experience to recognize those words and phrases that could make you a good
amount of money, rather than the ones that just won’t go anywhere. You will get
tool on google It’s name google Adwords
.
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